To strategically and consistently position Marinette, Wisconsin as a vibrant, prosperous, and desirable place to live, work, play, learn.
Unique Selling Proposition (USP)
Marketing, Communications and Tourism will focus on our promotional efforts on our unique attractions, heritage, history, and centralized location. We will utilize cost-effective, creative and innovate solution that build synergy and position the "City of Marinette" as a viable and livable city within the heart of Marinette County.
End Result: Consistent branding and promotion of the City of Marinette.
Strategic Goals / Critical Success Factors
◘ Image Enhancement: present a unified and consistent voice across all functional areas and departments.
◘ Positive Return-On-Investment (ROI): cost-effective media buys, earned media, and promotional advertising.
◘ Position & Placement: enhanced strategic position and product within the region and beyond.
◘ Marketable Assets: consistently brand and cultivate interest in offerings using an integrated marketing approach to create impact .
◘ Economic Development: build synergy, vibrancy, and instill a "Passion for Marinette" through business retention efforts.
Areas of Responsibility
◘ Promotional Advertising (Agency Contract Management / Liaison)
◘ Logo & Brand Management
◘ Website Management
◘ Research / Marketing Surveys
◘ Media Relations / Freedom of Information Act (FOIA)
◘ Internal Communications / Marketing
◘ Social Media
◘ Community Relations / Partnerships
◘ Tourism, Attractions and & Visitor Services
◘ Visitor Information Centers